10 Best Email Tracking Software to Try in 2023

Email marketing is one of the oldest and effective marketing strategies to grow your business online. But email marketing doesn’t end with sending dynamic emails to your targeted audience. 

In fact, email marketing begins by sending emails, and then constant tracking helps to drive maximum results from the email marketing campaigns. Therefore, if you run email campaigns to promote your brand, it is important for you to get the best email tracking software to accelerate your marketing efforts.

We have reviewed the best 10 email tracking software below to ease your workload. So, explore the best email trackers and grow your business beyond limits.

10 Best Email Tracking Software in 2023

Considering the price, usability, and user popularity, our team has shortlisted the following 10 email tracking software for progressive digital businesses:

1. Omnisend

Software Rating: 4.8/5

Useful For: eCommerce and marketing teams

Compatible OS: Web-based software

Training: Webinars, Videos, Documentations, and Live Online

Price: Free up to 500 emails per month/250 contacts. Paid plans start from $16 per month.

Omnisend is a comprehensive email marketing and tracking tool to build growth-driven eCommerce brands. It helps to convert leads to your customers, create personalized emails and fully automate your email marketing process. Marketers can leverage smart segmentation to target customers and send relevant email messages to maximize their earnings. Omnisend supports all the leading eCommerce platforms, including Bigcommerce, WooCommerce, Shopify, and many more.

Key Features

• With this tool, users can run omnichannel marketing campaigns using emails, SMSs, Google retargeting sync, and more.
• Helps to capture and convert new subscribers.
• Marketers can get insights on customer data and life stages to create personalized email messages.
• Dynamic email templates to customize as per your business needs.
• Perfect for eCommerce businesses to connect with their subscribers.

Pros

• Cost-effective solution.
• Excellent customer segmentation.
• Easy to use.
• Seamless integration with various eCommerce platforms.

Cons

• Slow A/B testing speed.
• Migration support is available for paid users only.

2. Polymail

Software Rating: 4.5/5

Useful For: Sales teams

Compatible OS: Windows, Mac, and iOS

Training: Live Online

Price: Offers a free trial. Paid plans start from $13 per month/user.

Are you looking for email outreach, tracking, and team collaboration features in one tool? Then, Polymail can bring forward all these features and many others in a dashboard, including email tracking, follow-up reminders, calendar integration, contact enrichment, and more. It is a simple yet robust tool to redefine email tracking.

Key Features

• Email tracker shows who opened your emails and clicked on attachments.
• Allows users to merge email campaigns across different email accounts.
• Team collaboration helps to bridge the gap between your marketing teams.
• Event-triggered actions allow users to closely monitor the individual email recipients.
• Mobile-friendly interface to run around-the-clock email marketing campaigns.
• You can host discussion and chat programs to improve interaction with your customers.

Pros

• Simple to use.
• Great onboarding process.
• Phenomenal spam blocker.

Cons

• No Android support.
• Hard to understand.
• Limited functions for free users.

3. Mailtrack

Software Rating: 4.5/5

Useful For: Gmail users

Compatible OS: Windows, Mac, Android, and iOS

Training: Webinars, Videos and Documentations

Price: Free with basic features. Pro plan is $59 per month.

If you use Gmail to send marketing emails, Mailtrack is the best email tracking software for you. It is a systematic tool that tells – who reads your emails, tracks the number of clicks and how many times a recipient has read your email. The software has a simple interface that you can easily connect with your Gmail account and automate your email marketing process.

Key Features

• Track email activities and notify when a recipient opens your emails.
• The software uses high-security privacy complaints and never shares data with anyone else.
• Provides real-time notifications on your emails.
• Seamless integration with Gmail.

Pros

• Accurate tracking.
• Unlimited free email tracking.
• Simple and easy to use.
• Extremely lightweight.

Cons

• Some restrictions for free users.
• It doesn’t provide complete anonymity while sending emails.

4. Mailchimp

Software Rating: 4.5/5

Useful For: Email design, tracking, and management

Compatible OS: Windows, Mac, Android, and iOS

Training: Webinars, Videos, Documentations, and Live Online

Price: Free up to 2,000 subscribers and 12,000 emails per month. Paid plans start from $10 per month.

Mailchimp is a complete email marketing platform for small businesses and marketers. It is an AI-powered email tracking and management software that can send marketing emails, create targeted campaigns, generate reports and analytics on email campaigns.

Key Features

• It can provide ROI tracking analysis based on behavioral targeting and analytics.
• You can run analytics on individual email campaigns.
• Mailchimp can help to track conversion rates and run customer surveys.
• It has a complete data analysis toolkit to enhance your email campaign ROI.

Pros

• Easy drag and drop interface.
• Dynamic analytics and tracking.
• Cloud support.
• Free for small businesses.

Cons

• Limited email designs and formats.
• The billing system can be confusing.

5. Mixmax

Software Rating: 4.5/5

Useful For: Gmail based sales teams

Compatible OS: Web-based interface

Training: Webinars, Videos, and Live Online

Price: A monthly plan starts from $12 per month/user.

Mixmax is the best-in-class sales engagement portal for Gmail users. The program helps to accelerate revenue and smoothen customer journeys at every stage. It will automate the repetitive tasks and organize sales teams’ daily workflow. You can effectively empower your sales team and improve their productivity with Mixmax.

Key Features

• Personal email tracker shows who opened your emails, which part they read, and for how long they engage with it.
• Mixmax provides statistics on the performance of your email attachments to improve your email open rate.
• You can create alerts based on email engagement via text or message on Slack.

Pros

• Amazing email templates.
• Provides accurate insights to make your emails more valuable.
• Useful to schedule individual emails.

Cons

• Poor customer support.
• Slightly hard to understand.

6. Yesware

Software Rating: 4.3/5

Useful For: Sales professionals

Compatible OS: Windows and Mac

Training: Videos, Documentations, Webinars, and In-person

Price: Offers a 14-days free trial. After that, the Pro plan starts from $15 per month/user.

Yesware is an addon for Gmail and Outlook. This tool allows sales teams to schedule meetings, follow up and find leads from your inbox. It can simplify the sales engagement process with less complicated and personalized solutions. More than 1.2 million users are already using Yesware, including Yelp, Twitter, and others.

Key Features

• Allow users to create meeting links with different time slots.
• You can use ready-made email templates and run A/B tests on them.
• Automated follow-ups can help to merge emails and streamline your sales calls with Yesware.
• You can make calls right from the inbox using this email tracking software.

Pros

• Seamless Salesforce integration.
• Excellent insights.
• Simplify sales operations.

Cons

• It can be buggy.
• Poorly managed and clunky software.
• Spam risk detection needs improvement.

7. Bitrix24

Software Rating: 4/5

Useful For: Small companies and marketing teams

Compatible OS: Windows, Mac, Linux, Android, and iOS

Training: Webinars, Videos and Documentations

Price: Offers a 30-day free trial with a free plan. The basic pricing starts from $49 per month.

Bitrix24 is the perfect phone system, financial CRM, and email tracking software. It is cloud-based, open-source software to send bulk emails, check who opened them, click on which links and set email automation rules based on the triggers.

Key Features

• Bitrix24 provides an activity dashboard to track and control each activity.
• Appointment scheduling and management are super easy with this email tracking software.
• You can also track attendees who took action on your emails.
• Using auto-update, you can better connect with your audience and create personalized email campaigns.

Pros

• Outstanding CRM solution for social collaboration.
• Great for controlling sales processes.
• Provides multiple analytical features.

Cons

• The user interface is buggy.
• Some features are hidden and hard to find.
• It is confusing software for novice users.

8. SendBlaster

Software Rating: 3.7/5

Useful For: Sending mass email campaigns

Compatible OS: Windows

Training: Documentations

Price: Offers a free version and trial. The one-time cost is $99.

SendBlaster is the best mass email tracking and management software. It can help users manage email lists and create email marketing campaigns. SendBlaster is a flexible tool for businesses and marketing teams to create bulk email marketing solutions. You can create and manage newsletters right from the desktop and get cloud email tracking services using this software.

Key Features

• SendBlaster offers a variety of features to create email newsletters using categorized templates, HTML source editing, and more.
• This tool allows users to customize email campaigns using programmable tags, links, and more.
• Easy to manage subscribers lists, unsubscribe replicators, merge lists, etc.
• SendBlaster can easily integrate data with Google Analytics, Track Reports, and other tools.

Pros

• Good to send mass emails at cheaper rates.
• Great tool for small businesses.
• The free version has many powerful features.

Cons

• Unprofessional customer care team.
• If you don’t save drafts, your entire work will be lost forever.
• Some buttons can damage your project.

9. Mailbutler

Software Rating: 3.7/5

Useful For: Sales and marketing teams

Compatible OS: Mac

Training: Webinars, Videos, Documentations, and Live Online

Price: Offers a free trial and version. Paid plans start from €29.95 per month. 

As the name suggests, this email tracking software can be personal assistance to improve your email ROI. It is an additional plugin to Apple Mail and Gmail that works very well with their native interfaces. The program has several great features, including email tracking, shared email templates, sending later, and more.

Key Features

• Mailbutler sends instant notifications when someone opens your emails.
• The program can tell how many times your link was clicked and when.
• Help marketing teams schedule emails in advance.
• Brands can add custom signatures to personalize their emails. 

Pros

• Outstanding functionality.
• Seamless integration with Apple Mail and Gmail.
• A good tool for freelancers and small teams.
• Effective email tracking and management.

Cons

• It is hard to use.
• The interface is a bit sluggish.

10. SalesHandy

Software Rating: 3.5/5

Useful For: Sales teams

Compatible OS: Web-based software

Training: Videos and Live Personal

Price: Free up to 3 users. Paid plans start from $12 per month/user.

SalesHandy is an email tracking system for sales teams. A data-driven email tracker can monitor email recipients’ engagement data and boost productivity. The software helps to track unlimited emails for free, schedule emails, automate follow-ups, and generate behavioral insights from emails. SalesHandy provides smooth integration with all the popular email services, including Gmail, Yahoo, Outlook, and others.

Key Features

• SalesHandy allows users to insert email templates from the Gmail and Outlook compose box.
• The software empowers sales reps to schedule emails in advance.
• Users can mute email notifications once they are done with a particular email campaign.
• Automated follow-ups help to create sequence templates and attach them to emails right from Gmail.
• You can merge email campaigns using any account to personalize emails using this tool.

Pros

• Easy to use.
• Perfect for bulk emailing.
• Provide an accurate overview for every email recipient.

Cons

• Lots of bugs.
• New users can lose productivity.
• Poor customer support.

Let’s Track Emails Now!

Email marketing can boost your sales and revenue in no time. This marketing strategy, when deployed right, can offer 122% of ROI.

Email tracking software plays a vital role in making email marketing campaigns successful. These tools help to create, send and regulate emails in numerous ways.

Therefore, get the best email tracking software for yourself and grow your business beyond limits in no time. We hope you find this post helpful. If you have any feedback, please share it in the comments.