10 Best Lead Generation Software in 2023

Lead generation is an end goal for every business entity. No matter how small or big a company you have – you are always chasing leads and nurturing them in the funnel.

But manually, collecting, nurturing, and converting leads is not feasible. Today, you need robust lead generation software by your side to track and monitor leads in real-time.

Fortunately, many lead generation software is available to empower the lead generation process today. But if you want to use the best lead generation software, we have reviewed the top 10 software for you. So, let’s check them out!

10 Best Lead Generation Software to Must Explore in 2023

Do you want to multiply your lead generation rate? Then, you need simple, neat, and affordable lead generation software that your whole team can manage effectively. Here we present the best 10 lead generation software after running a deep analysis and having a few heated debates:

1. Proof Pulse

Software Rating: 4.7/5

Compatible OS: Web-based solution

Good For: Online businesses

Customer Support: Good

Price: Starts at $79 per month

Do you want to convert up to 300% more visitors into leads? Hell, yes! Go get Proof to build visitors’ trust and increase conversions by 10-15% per page. Proof will show the live visitor count on your site that will help to trigger FOMO and encourage new visitors to take action. This software can also show a live feed of people who have recently purchased or taken action on your site to bring high traffic to your web pages. All in all, if you have a website, you do need Proof to social proof it.

Top Features

• It is easy to add a Proof pixel into the header of your site with a simple copy and paste.
• Allows you to customize settings to change time and display rules for each campaign.
• Stunning analytics view on your site to entice visitors.
• Seamless Zapier integration to convert events from your CMS.
• Helps to run A/B testing on traffic to know the impact on conversion.

Pros

• Easy to use. 
• Neat UI.
• Phenomenal split testing.

Cons

• Hard to understand.

2. HubSpot Marketing Hub

Software Rating: 4.7/5

Compatible OS: Web-based solution

Good For: Marketing companies

Customer Support: Good

Price: Free with a basic plan, and the full version starts at $45 per month.

If you use content marketing to generate leads, HubSpot Marketing Hub is the best solution. It is a complete tool for marketers to design personalized campaigns and collect data. Marketing Hub will streamline your customer data coming from different resources in one place. You can save valuable time and get contextual data to provide a personalized experience to attract and convert qualified leads.

Top Features

• HubSpot landing page builder will help to design and launch stunning landing pages without technical assistance.
• Create and sync forms to your CRM solution to add anonymous visitors to your sales funnel.
• Complete marketing automation solution to nurture and score leads.
• Allows users to create simple mobile-centric email campaigns that look better than professional designed
• Help to deploy account-based marketing to unite sales and marketing teams.
• Simple dashboard to track and manage leads.

Pros

• Excellent analytics.
• User-friendly interface.
• Good for lead tracking and management.
• It is highly integrated.

Cons

• Expensive.

3. Salesforce Sales Cloud

Software Rating: 4.7/5

Compatible OS: Web-based, Cloud, Android, and iOS

Good For: SMBs and Large companies

Customer Support: Good

Price: Starts at $25 per month

Salesforce Sales Cloud is the best lead generation and CRM software of all time. Used by over 150,000+ sales hubs and 2 million individuals, Salesforce holds a buffet of solutions to generate leads. The software has sales, marketing, and service solutions to help you find, capture and retain more customers in one dashboard. Salesforce is an array of lead generation tools available that you can purchase as per your business requirements.

Top Features

• Salesforce Essentials is a comprehensive toolkit for small businesses to strengthen sales and service.
• You can browse across the AppExchange marketplace to find thousands of apps to extend your lead generation capabilities. 
• A complete campaign management system to drive maximum results from your individual marketing campaigns.

Pros

• Complete lead management solution.
• Neat UI.
• Integration with various tools.
• Customizable software.

Cons

• It is complicated to understand.
• Often shows unnecessary errors.

4. OptinMonster

Software Rating: 4.6/5

Compatible OS: Web-based and Cloud

Good For: eCommerce businesses

Customer Support: Good

Price: Starts at $14 per month

For eCommerce, bloggers, and other online businesses, OptinMonster is the best lead generation software. This tool helps you create an email list, understand visitors’ behavior and reduce cart abandonment. The software retains visitors on your site who are ready to bounce back using innovative intent popups. For email marketing purposes, this is perfect software.

Top Features

• Offers beautiful lead capture forms to convert using 97+ pre-made templates.
• Multiple types of forms are available to select from floating bars, full-screen overlays, and more.
• Powerful A/B testing to create impactful headlines, layouts, and content.
• Exit Intent Technology to personalize your campaigns based on visitors’ behavior.
• Hyper segment your leads using the page-level targeting and segmentation rules.

Pros

• Customizable.
• 97+ pre-made templates.
• Excellent lead management.

Cons

• No built-in analytics.
• Poor UI. 

5. Lusha

Software Rating: 4.5/5

Compatible OS: Web-based and Cloud

Good For: Sales, HR, and Marketers

Customer Support: Moderate

Price: Starts at $39 per month

Lusha is an awesome lead generation solution for small businesses and marketing teams. It is a perfect lead generation software for B2B teams to establish connections with accounts, leads, and customers. The program is right now used by over 250,000 sales reps, marketers, recruiters, and other business leaders. So, if you are a B2B company planning to grow, get Lusha today.

Top Features

• This gorgeous lady can build a smooth correlation between your teams.
• Allows you to build and enrich contact lists and save them into your CRM.
• It helps to find prospects across the web, including LinkedIn, Gmail, and others.
• Smooth integration with other lead generation solutions, including Salesforce, HubSpot, and others.

Pros

• Can capture cell phone data.
• Plugin support for Chrome and LinkedIn.

Cons

• Not compatible with Edge.

6. Bitrix24

Software Rating: 4.5/5

Compatible OS: Windows, MacOS, Android, iOS, and Linux

Good For: Small businesses

Customer Support: Moderate

Price: Free with basic features. A full version starts at $49 per month.

If you want free customer relationship management software with lead generation and management support, Bitrix24 is the tool for you. The software can capture leads from multiple marketing channels, including emails, social networks, web forms, Skype, and others. This way, you can keep all your business leads in one place to draw a conclusive action course.

Top Features

• Dynamic lead capturing features for contact management, lead distribution, custom forms, and more.
• It has a variety of sales tools, including an online call center, email marketing, mobile CRM, product catalogs, and more.
• This software can make task management super easy with task templates, time tracking, checklists, etc.
• Easy dashboard to share, download and access cloud files.

Pros

• Excellent CRM.
• Automate sales processes.
• Good for workload planning.

Cons

• Buggy interface.
• Some tools are hard to navigate.

7. Pipedrive

Software Rating: 4.5/5

Compatible OS: Windows, MacOS, Android, iOS, and Linux

Good For: Sales teams

Customer Support: Moderate

Price: Starts at $12.50 per month

Pipedrive is a smart lead generation tool for sales teams to generate hot leads and pump up marketing strategies. The software has powerful lead generation features, including Lead Inbox, Chatbots, Web Forms, and more. Using Pipedrive, you can track prospects and engage with them at the right time. Later, you can follow up and qualify leads to catch the hottest ones.

Top Features

• Using custom chatbots and web forms, it can manage leads and deals into your sales pipelines around the clock.
• Ability to track calls, emails, and other contact histories to control your schedule.
• Fully automate repetitive administrative tasks using artificial intelligence algorithms.
• Analyze your business metrics and measure company performance against set goals.
• Seamless integration with other mobile sales improving tools.

Pros

• Saves time.
• Good platform to follow up with clients.
• Easy to set up.
• Calendar synchronization.

Cons

• Poor interface.
• Difficult to understand.

8. Kartra

Software Rating: 4.5/5

Compatible OS: Web-based solution

Good For: Solopreneurs

Customer Support: Moderate

Price: 14-day free trial. A full version for $99 per month.

Kartra is not a simple lead generation software. It is an all-in-one business platform to capture new leads and grow your business beyond limits. You can select from 50+ templates, custom forms, and double opt-in permissions to generate leads. Also, all the forms are GDPR complaints and can auto-detect the geographic location of visitors. To understand leads before capturing, this is a perfect tool.

Top Features

• Simple drag and drop page builder with several readymade templates.
• This software helps to generate and organize leads in theme groups via custom tags and lists.
• You can build a multi-page funnel to convert leads with Kartra.
• Send live or automate email marketing campaigns to engage with your users.
• Ability to host surveys and quizzes to understand customers.

Pros

• Great page builder.
• Excellent training tutorials.

Cons

• Not an intuitive platform.
• Extremely buggy.

9. CloudFunnels

Software Rating: 4.4/5

Compatible OS: Web-based solution

Good For: Sales teams

Customer Support: Poor

Price: Flat rate $67 per year.

CloudFunnels is a robust weapon for sales teams to build dynamic funnels. It only takes a few clicks to build sales funnels, landing pages, opt-in forms, and email marketing campaigns with CloudFunnels. On top of it, you will get built-in support for all leading CRMs and autoresponders within the software. There you will also get full GDPR support like data disclosure and cookie consent.

Top Features

• It helps to easily import and export data to third-party tools.
• Smooth contact database to manage your leads.
• Allows you to capture leads and transfer its data to integrated solutions.
• Prospecting tools improve users’ lead generation capabilities.

Pros

• Easy to create funnels.
• Transfer funnels.

Cons

• A bit confusing to use.
• Poor interface.

10. Salesflare

Software Rating: 4.3/5

Compatible OS: Windows, MacOS, iOS, Android, and Linux

Good For: B2B small businesses

Customer Support: Poor

Price: 30-day free trial. A full version for $29 per month.

Salesflare is the last but not the least lead generation software on our list. It is a dedicated solution for B2B small businesses that want to sell more. Salesflare can send automated email sequences so you can personalize your emails. It can automatically fill our address book and track interactions with all your leads. You simply have to write emails and make sales calls while Salesflare works for you.

Top Features

• The software only focuses on a day per week selling data to reduce your data burden.
• Automatically assist you in following up leads at the right time.
• Keep your team on the same page by showing who discussed what with customers.
• It is easily integrated with several other business automation solutions.

Pros

• It is constantly updated.
•  Advanced tagging features.
• Easy to create pipelines.

Cons

• Not affordable.
• Some account management features are missing.
• Not easy to use.

Let’s Generate Leads Now!

Lead generation is a vital business operation that needs to be done perfectly. Therefore, having the best lead generation software can improve the quality and efficiency of your lead generation process.

We have already shared the top 10 lead generation software with you for your convenience. So, go and select the most suitable software to capture high-quality leads.

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