How to Promote Your Blog on Instagram? Complete Guide
Are you a blogger? Then, you must always be looking for a way to generate more views, engagement, and likes on your blogs.
But oh boy, how hard is it? Today, when pools of blogs and news articles are circulating on the internet, it is not at all easy to make your blog post rank higher.
But there is a way. Visual-rich Instagram can help you promote your blog and reach a new audience base.
However, you can not just stick your blog post link on the Instagram caption. Instagram doesn’t allow you to hyperlink content in comments or captions like Facebook or LinkedIn. You can only add one link to your Instagram bio.
And no one has the time or will to open your Instagram profile and click on the blog link.
So, how can I promote my blog on Instagram?
Well, no need to worry. This guide will tell you exactly how you can promote your blog on Instagram. So, let’s get started.
If you are an Instagram virgin, you must not know how to share a blog post on Instagram to get more engagement. In that case, before learning how to promote your blog on Instagram, let’s see how to post one.
Here’s a step-by-step guide to sharing a blog on Instagram:
Step 1. Set Up an Instagram Account
If you don’t already have one, you should first set up your Instagram account. Also, if you want to keep your personal and business Instagram accounts separate, it is better to create a new Instagram account.
You can simply go to the Instagram website and sign up for a new account using your email address. Or, you can download the IG app on your phone and follow the signup process.
When you have already signed into your IG app, go to Settings from the three horizontal line menu and add a new account to your app.
Also, keep your account public and, if possible, move to a business account.
Step 2. Select Your Niche
Once you have set up your Instagram account, the next step is to start posting on your account.
Here, don’t start posting anything under the sky on your Instagram. Posting random things will only confuse the Instagram algorithm.
So, select a niche based on your blog topics and start posting content related to it using relevant hashtags. For example, if you have a travel blog, start posting your traveling photos, tips, or hacks.
Step 3. A Catchy Bio
Instagram bio is an important place for bloggers to tell people about themselves and their blogs. However, Instagram doesn’t allow you to add a big bio like LinkedIn. You only get 150 characters to craft a catchy bio.
So, we suggest you use relevant hashtags and details to attract more users to spend time on your blog.
Make your bio the way it talks about your niche but in a human manner. Like this example—
Step 4. Start Posting a Blog
Now you are ready to share a blog on Instagram. Since adding links is not an option on Instagram, you have to use captions to write your blog.
Instagram allows you to write 2,200-character-long captions. So, you can not copy your entire blog post and share it on your Instagram account.
You have to create a small snippet of your blog that can excite viewers to visit your blog. In all this, don’t forget about the image.
Instagram posts are nothing without an attractive image. Thus, you can either use your blog’s cover photo or create a new photo that can compel users to stop and read your blog. You can also use tools like Canva or Adobe Photoshop to create custom IG photos.
Step 5. Use Relevant Hashtags
Hashtags are a very important part of making your posts appear in the search results. The Instagram search engine uses hashtags to filter your posts and make them visible to the right accounts.
Instagram lets you add up to 30 hashtags to a post. So, you should use relevant and trendy hashtags to make your blog post reach more accounts. With hashtags, you can make your post reach even non-followers.
There are many tools available to help you find relevant hashtags, like Later.com.
Step 6. Geotag Your Posts
Geotagging means adding a geographical location to tell people where the photo is taken. This also helps to appear your post to the right people.
For example, if you have created a blog post on “Top 10 career coaches in California,”. In that case, you need people in California to read your blog posts. And geotagging will help you do that.
You should target diverse locations with your posts so you can build a global readership.
Step 7. Interact With Other Accounts in Your Niche
The whole point of using social media is to socialize with other people. To increase your viewership and followership on Instagram, you have to follow accounts, comment on other people’s posts, and socialize with people in your niche.
When you follow or like posts in your niche, this will help you earn more followers or blog views on Instagram.
Now that you know how to share a blog on Instagram, the next step is to learn how to promote a blog on Instagram. So, without any ado, let’s check out some easy ways to promote a blog on Instagram:
Tip #1. Use a Link in Bio Tool
As we have already mentioned, Instagram only allows you to display links in your bio. But it can be annoying to change your bio link every time you have to promote a new blog post.
Plus, you can only promote one blog at a time. That’s so unfair.
But thanks to tools like Linkin.bio by Later, you can now add multiple links to your bio. The software lets you display multiple links on your bio simultaneously so you can promote all your blogs on Instagram.
Tip #2. Add a Clear CTA in Captions, Reels, or Stories
Adding your blog links to your bio is a small part. The big issue is to drive your audience to it.
For this, you need a clear and strong call-to-action in your post captions, Stories, and Reels. If the viewers don’t know you have a blog link in your bio, all your other efforts will go to waste.
You can add call-to-action buttons in multiple forms in your Instagram post. You can have verbal callouts, catchy captions, and on-screen text.
Tip #3. Share Your Blog as an Instagram Stories
Instagram Stories are the best way to drive traffic and engagement on your blog posts. Using the link stickers, you can direct viewers to your blog page.
For the best outcome, ensure to make your IG Stories attractive and highlight your link stickers.
You can use your blog’s cover photo to highlight your link stickers. Or, you can use the premade Stories templates from Canva or Later.
Tip #4. Blog Content Teaser
Stories are a great place to embed your blog post link. But Stories disappear after 24 hours and are only visible to your followers. So, the reach of IG Stories is limited compared to Posts.
Thus, you can share your blog teaser as a Post. You can use your creative instinct and promote your blog on Instagram in many ways, like:
- Attractive image. Instead of writing just your blog title on the photo, you can use quotes, statistics, or points. This way, users will stop and click on your blog post bio to read it.
- Caption. You can also create a blog teaser and share it in the caption. Compared to an image, you will get more space to write an engaging teaser in the caption.
Tip #5. Leverage Instagram Reels
Instagram Reels are quite trendy these days. Short videos help to hold viewers’ attention for a longer time.
So, you can record a short video of yourself reading a paragraph from your blog. If you are not comfortable putting your face on social media, you can record your blog’s screenshot and share it as a Reel.
No matter how you create your IG Reels, ensure to use high-quality videos. That’s because low-quality videos are not only annoying. But also impacts user experience.
As you can see, bloggers, Instagram is the best place to promote your blog posts. You can use Stories, Reels, captions, or visuals to promote your blog.
Now, let’s wind up this post so you can focus on promoting your blog. Meanwhile, don’t forget to check other social media tips and tricks articles here.
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